How to Score Powerful Customer Testimonials That Boost Course Sales

Photo by Jacqueline Munguía

Complimentary vs. valuable customer testimonials

  • “This course is great!”
  • “I love this course creator, they really know their stuff.”
  • “I learned so much!”

How testimonials alleviate customer fears

Powerful Stories = Powerful Sales

Sharing the journey

Showing off specific results

  • “This course is great!”
  • “I love this course creator, they really know their stuff.”
  • “I learned so much!”
Before and after versions of customer testimonials.
Graphic by Kate LaChapelle

Highlighting your course’s unique value

Getting powerful customer testimonials

  • What motivated you to join [Course Name]?
  • Why did you choose [Course Name] over [top competing course names]?
  • What did you most want to learn/change/achieve after going through [Course Name]? Why was that specific outcome important to you?
  • What surprised you during [Course Name]?
  • How has your relationship with [niche] changed while going through [Course Name]?
  • What are you most proud of after going through [Course Name]?

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